Communication and media studies need to change as the media change

Written by: RABEEA KHAN          

As we all know that the communication studies is a multidisciplinary field which needs to be redefined

and enhanced with the passage of time because of the advancement in technology.

Rapid growth in technology is changing the communication landscape day by day.

Communication studies are often in crisis and in juncture whenever a new technology emerged; it offers

a significant challenge to the previous conventional methods of communication techniques because the

communication studies are directly interrelated with every new communication technology.

It also depends on what actually happens in the communication environment, and in mass society,

therefore it is a challenging for all communication personnel.

Communication studies must never be in a static form, but to change and enhanced rapidly like the

development of new technologies in the 21st century.

It is important that the quality of education you are providing to the student must have the ability to

deal perfectly and powerfully with the multimedia environment of communication.

Therefore, Communication studies must always be open for interpretation, rendering and rival

theorization.
                                                                                                                                                              

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