MEDIA IN PAKISTAN
1. We are living in the age of information explosion, where the world has shrunk into a global village.
2. The vital function of Mass Media is that it is the thinking mode of any society.
Following are the types of Mass Media: -
(a)Print Media
(b)Electronic Media
(c)Interactive Media
3. Tools of Media.
Since the media plays a war of words, the important tools
Include ‘vocabulary’, being ‘vigilant about different developments’.
(a)Reading.
(b)Vigilant
(c)Punctual
(d)Alertness
(e)Lingual Competence
EFFECTS OF MEDIA
1. Level of Awareness.
The level of awareness has increased. Media has contributed a lot in increasing the general knowledge, who is who and what is what, knowledge of current issues etc. The programmers having media discussions, current affairs, documentaries, etc have been instrumental in enhancing the common man’s awareness.
2. Development Efforts of State.
Media has assisted in development efforts of state .Programmers like “Parah Likha Punjab”, “Coverage of Earthquake”, have contributed in projecting efforts being made towards state development.
3. Development of Public Opinion.
Media discussion / other programmes highlight the issues, hold cross-discussions, and identify what are reasons / angles of different interest groups / people. Stances of different segments of society on key issues are brought out: it helps make / develop public opinion on different issues.
4. Helps in Educational Efforts.
Media is also used by the state / society /organizations to promote educational activity.AIOU use media for education.
5. Supports Democracy.
Media supports democracy by bringing out the democratic norms and inculcating the same in the general public / polity. Providing live coverage of parliament proceedings, activities of politicians, programmes on democracies are few of the examples.
6.Support to Public Issues / Affairs.
Media provides viewpoint of the public on public issues. Media has given voice to the public.
Impact of Media on Pakistani Society
• Media is strengthening development in Pakistan.
• Media has supported Democracy.
• Media has highlighted Public issues.
• Media has given voice to neglected element of society.
• Media has become entertainment industry; it satisfies all segments, age groups of our society.
•
CERTAIN NEGATIVE ROLE OF PAKISTANI MEDIA
1. Consumerism.
Our society is consuming all messages being spread by the Media. Media has made us a talking nation, the Mobile Mania-kids, ladies, youngsters all are just talking on the mobile phones. The effect of media is very strong with respect to advertisement on consumer products, instead of being producer media has made us consumer.
2. Moral Vacuum.
The dramas, programmes etc shown on media glamorize everything they depict, this has created a moral vacuum and our younger generation is going away for our values (religious, social).
3. Westernization.
Western / Indian cultural invasion has taken place through media and is permeating Pakistan society. Our commercials are depicting western values and causing a loss of national identity. There are media talk shows on subjects including sex etc which otherwise are taboo in our society.
4. Not Developing National Image.
Our Media is blamed for not developing /projecting our national image. Our media at times uses Indian language; projects Indian Stars in our ads, etc, the threats posed to our values are immense and must be countered. Our country lacks a defined policy to promote national image through media.
5. False Values.
Pakistani Media is projecting false values in its programmes, etc.
The projection of family planning, love stories in dramas, hi-fi living styles / material depicted in dramas, etc. are not real and are not based on ground realities.
(a)Media lacks compact programmes to educate Pakistani nation.
(b)Projected values on media are not congruent with our values / ground realities. It is actually projecting ‘False Values’.
(c)Programmes / dramas shown are exaggerated beyond imagination.
6. Manifestation of Interests.
Media is negatively manipulating the interests of the people. People of Pakistan are yet not critical / educated enough to realize this manipulation / twisting of facts. There is a famous dictum that “a lie spoken 100 times becomes greater than a truth”.
7. Exaggeration.
Pakistani media is also blamed for overwhelming negative
Exaggeration. It glamorizes issues, resorts to negative exaggeration of matters, newspaper headlines are depicting violence, etc all this demoralizes the nation. At times news are given without authentication / confirmation. Unethical material /photographs / scenes are shown on our media promoting vulgarization. Media is
Damaging basic fiber of our nation and has created a crisis of misidentification.
8. Dangers to Socialization.
We remain fixed to TV screens at the cost of socialization. We cut short our social activities just to watch some favorite programmes on TV. We are not undertaking socialization / giving time to our kids, parents, etc because we are glued to TV etc. This is developing a generation gap. We are giving more time to TV channels and less time to social activity and a sort of isolation is being developed.
9. Sensationalizing / Creating Uncertainty.
Our media sensationalize the issues / accidents / incidents. When too much of information is available it creates confusion. Our media is broadcasting every type of information at times even compromising the accuracy and is creating uncertainty.
10. Overloaded with Information.
Pakistani Media is discussing so many of topics are actually bombarding the audience with information. Media has flooded us with information.
(a)This is psychologically not good for our scenes and disturbs our body functions.
(b)Media is stuffing our minds with all types of information and has converted us into ‘generalist’. Media is misusing our energies.
(c)Media has become corporate; it possesses / uses lot of resources and has phenomenal business / financial benefits attached to it, accordingly it bombards the viewers with information. Different surveys are undertaken to find out various methods on how to attract the viewers / readers. Media Marketing has
Converted us into recipient. Media is spending so much of money on efforts to attract / enhance its viewer ship.
(d)Commercials breaks are introduced at the peak points of programmes. Such commercials are very expensive.
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